Identify Your Prospective Customers

“What does your ideal client look like?”

It’s a simple enough question, but it’s surprising how many business owners can’t answer the question without considerable thought and some prompting. Not because they don’t know their business, but usually because they haven’t taken the time out to really understand what their best customer “looks like”.

If you are looking to grow or strengthen your business and maintain your success, you should really be considering the answer to this question. We all know that 80% of our profit comes from 20% of our customers and given that fact, wouldn’t it be great to replicate that 1/5th and make it 2/5th’s or even 3/5th’s ? Imagine the strength and resilience within your business if this was the case.

So, the next time your sat enjoying your morning coffee considering the day ahead, why not spend that time thinking about your best client.

  • How often do they buy from you?
  • How much do they spend with you?
  • Are they the ones where you realise the most profit?
  • Do they refer you to their contacts?

When you’ve identified this customer, the next step is to go out a find 1, 2, 3 or more of the same. Much easier said than done, I hear you say.

“I don’t have the time, I’m not sure where to start looking and if I did, I don’t have the time.”

That’s where we come in. We will spend time researching on your behalf where to find and meet these potential new customers. We will use our existing network of connections to identify and introduce you to the people that you want to be working with.

Our flexibility is one of our great strengths and we can tailor a support solution that fits with your business needs.

Don’t let you competitors beat you to that new business, contact us on 01922 494 318 or email us at info@saligent.co.uk and we can discuss your aspirations.