Branding – The Results of Getting it Right

We all know, as consumers, that having the right brand works in generating consumer confidence and increased sales. Remembering this fact and considering your own business, have you got your branding right?

  • Is your company name and logo reflecting the true nature of your business?
  • Is your brand current and easily identifiable?
  • Are you delivering the right message to your prospective customers?

Take a step back and be honest with yourself, and if you can’t answer yes to all 3 of these questions, then you need to engage with your marketing specialist.

After 18 months in business, we did just that and had to answer No to some of these questions. To put ourselves in our position where we could answer honestly and with great confidence, Yes, to all of these questions we engaged with a marketing professional.

Working closely with The Marketing People, we explained who we are, what we do and how we operate. And the result…

Saligent

(sal – i – gent)

Meaning – intelligent sales, having or showing intelligence, especially of a high level of the sales process and sales techniques.

We launched our new brand in August 2018, and we began to reap the rewards of the investment in to a completely new brand within weeks. Now 6 months down the line we have seen a 300% increase in sales year to date and are on track to achieve our target of tripling our turnover.

Do what we did, set yourself apart from your competitors, make sure that your customers can recognise your business and ensure your brand represents your promise to them.

If you need advice on what to do next, contact us on 01922 494 318 or email us at info@saligent.co.uk