Business Growth

“Where do you want your business to be in 3-5 years?”

You know how your business has grown and the shape it is in today, but do you have a plan in place to continue that success? If you are not growing, you are standing still, which means your competition is likely overtaking you.

If you’ve followed the first step of our Business Development Plan, then you know what your ideal customer looks like and the market sectors in which they are operating. So now is the time to document the profile of your ideal customer and the market sectors into which you want to either take your business or strengthen your current position.

If you already have a successful business and you are seeking to expand in to a new region with a new office, establishing your presence is going to take significant effort to raise your profile. Making an impact in a new region is generally more difficult than diversifying your existing operations into a new sector.

  • Do you have a plan?
  • Do you know how you are going to implement it?
  • Do you have the resource in place to execute your plan?

If you answer ‘no’ to any of these questions you need our support.

Don’t let you competitors beat you to that new business, contact us on 01922 494 318 or email us at info@saligent.co.uk and we can discuss your aspirations and take your business to the next level.

 

Identify Your Prospective Customers

“What does your ideal client look like?”

It’s a simple enough question, but it’s surprising how many business owners can’t answer the question without considerable thought and some prompting. Not because they don’t know their business, but usually because they haven’t taken the time out to really understand what their best customer “looks like”.

If you are looking to grow or strengthen your business and maintain your success, you should really be considering the answer to this question. We all know that 80% of our profit comes from 20% of our customers and given that fact, wouldn’t it be great to replicate that 1/5th and make it 2/5th’s or even 3/5th’s ? Imagine the strength and resilience within your business if this was the case.

So, the next time your sat enjoying your morning coffee considering the day ahead, why not spend that time thinking about your best client.

  • How often do they buy from you?
  • How much do they spend with you?
  • Are they the ones where you realise the most profit?
  • Do they refer you to their contacts?

When you’ve identified this customer, the next step is to go out a find 1, 2, 3 or more of the same. Much easier said than done, I hear you say.

“I don’t have the time, I’m not sure where to start looking and if I did, I don’t have the time.”

That’s where we come in. We will spend time researching on your behalf where to find and meet these potential new customers. We will use our existing network of connections to identify and introduce you to the people that you want to be working with.

Our flexibility is one of our great strengths and we can tailor a support solution that fits with your business needs.

Don’t let you competitors beat you to that new business, contact us on 01922 494 318 or email us at info@saligent.co.uk and we can discuss your aspirations.

Make hay while the sun shines

Sun shining

Quite appropriate given the current weather we are enjoying. Make hay while the sun shines is an age old proverb dating back to Tudor times, but it stands as true today as it did in the late 1500’s.

Are you ‘farming’ the most from your existing clients? Do they know fully the range of products and services that you offer and can provide them with?

Cross-selling is the most efficient way of increasing your turnover and profitability without incurring a significant ‘cost of sale’. It’s a warm contact, your existing customers know you, they trust you and they have the confidence that you can deliver on your promises. So why aren’t you talking to them about all of the services that you provide that are appropriate to their business?

If you had an account that was providing you with 4% of your turnover per annum would you be happy? If, by selling other products and services to that same client you could increase your turnover to a recurring 20% of your revenue per annum would you be happy then, or even slightly ecstatic?

Well, we’ve done that and potentially, so could you. The revenue numbers may be different but the principles are the same and the percentage increase is achievable.

While your client’s are spending money with you, why not capitalise on that and reap the rewards of your existing relationships. Contact us on 01922 494 318 and we can put a plan together to “make hay while the sun shines” with you.