BiPPiN 2019

Birmingham’s Property People Network

As an alternative event for those Property and Construction professionals not attending MIPIM we are hosting the inaugural BiPPiN event in Birmingham this year.

On Wednesday 13th March at Primitivo Bar on Barwick Street, Birmingham from noon onwards we will be hosting an open invitation event. Drinks will be pay at the bar and there will be complimentary canapés served between 1pm and 3pm courtesy of Saligent.

So if, like us, you will be in Birmingham and continuing to  do business in this great city, enjoying the Brummie sunshine and culture, why not come along and join us anytime to suit your diary between noon and late evening. It will be informal and laid back. If you are having other meetings in the city, why not relocate them and come and join us in celebrating all that is great about the development of this great city.

We look forward to welcoming you on 13th March from noon onwards.

 

Customer Relationship Management

“What is a CRM System?”

Customer Relationship Management is the key success to any business and every day you create useful data as you interact with your customers.

A CRM system will not only allow you to manage your customers contact details but also the interactions that you have with them.

From a phone call or an email, to a meeting or opportunity to sell them your products or services. All these generate information that once stored in a common place creates a wealth of useful knowledge and data about your clients and your business.

So, if you and your employees are still keeping notes about your communication with your customers in a notepad, scribbling reminders on Post-It’s or worse still relying on your memory to follow up that all important client request you are running the risk of missing valuable opportunities.

A CRM system will help you to manage all of this data in one place and assist in growing your business. A well-structured CRM system that is tailored to your business structure and operation can go much further than this. All of your contacts, whether they are clients, suppliers, partners or just general business contacts you have met through networking can all form a part of your CRM system.

Once your CRM system is configured to your specific requirements you can track all of your interactions that you have with your business network. Phone calls, emails, meetings, email campaigns and most importantly, leads and opportunities. You can build a database of who introduced you to who, who partners with who, identify trends in your contacts of which professional teams work together, who collaborates with who.

All this sounds great and we’re sure you can see the benefits already for your organisation and the best news of all, it needn’t cost you £1,000’s.

Work with us to create a CRM system focused around your operation, a system that sits within your current modus operandi, but will also help to drive your business forward to the next level.

 

No more spreadsheet list of contacts and scribbled notes, contact us on 01922 494 318 or email us at info@saligent.co.uk for a no obligation discussion to see how a CRM system will help you.

 

Business Growth

“Where do you want your business to be in 3-5 years?”

You know how your business has grown and the shape it is in today, but do you have a plan in place to continue that success? If you are not growing, you are standing still, which means your competition is likely overtaking you.

If you’ve followed the first step of our Business Development Plan, then you know what your ideal customer looks like and the market sectors in which they are operating. So now is the time to document the profile of your ideal customer and the market sectors into which you want to either take your business or strengthen your current position.

If you already have a successful business and you are seeking to expand in to a new region with a new office, establishing your presence is going to take significant effort to raise your profile. Making an impact in a new region is generally more difficult than diversifying your existing operations into a new sector.

  • Do you have a plan?
  • Do you know how you are going to implement it?
  • Do you have the resource in place to execute your plan?

If you answer ‘no’ to any of these questions you need our support.

Don’t let you competitors beat you to that new business, contact us on 01922 494 318 or email us at info@saligent.co.uk and we can discuss your aspirations and take your business to the next level.

 

Networking Tip #01

The Networking Newby

We were in two minds what to title this tip, “The Networking Newby” or “The Nervous Networker”. You don’t have to be new to networking to feel nervous or uncomfortable.

As seasoned networkers, it’s surprising how many times we get asked…

“Do you do a lot of networking? This is my first time and I’m a bit nervous.”

Walking into a room full of strangers can be daunting, especially if your “day job” involves being sat behind a computer screen for most of the day. You don’t have to be new to networking and attending your first event to feel nervous, even when you’ve attended many events, it can still feel uncomfortable. A room full of 50, 60, a hundred people and you can still feel alone.

It can be easy to spot the nervous one or the person that feels ‘out of place’, thumbing through their mobile phone, spending along time studying the delegate list without lifting their head, standing at the side of a conversation looking around just waiting to be ‘invited in’.

If you recognise any of these as you, then that’s great, we have a starting point. You’ve already taken the biggest step by putting yourself out there. You can use this to look around the room for the other ones in the room who feel just like you do. You’re not the only one there feeling the same. Approach them say “Hi, I’m [your name], it’s nice to meet you, what’s your name?”

Now you know their name, ask them what they do, who they work for. Have they been here before, what are they hoping to get out of attending today? Remember, you’re just having a conversation, a chat with someone new you just met. Don’t forget to swap business cards, firstly it reminds you of their name and who they work for, it’s always easy to remember someone’s name when you’ve seen it in writing. Secondly, it gives you all of their details so that you can follow up after the event.

Now you’re feeling comfortable, glance around the room, look for someone else that maybe looking nervous, or better still someone that you know. Then take your new contact over to them, introduce them to each other…guess what…you’re networking.

Remember, you’re there to raise your profile and that of your business, so it’s expected that you are going to walk up to someone you don’t know and introduce yourself, they are there to do just the same thing.

Happy networking and Good Luck!

 

Identify Your Prospective Customers

“What does your ideal client look like?”

It’s a simple enough question, but it’s surprising how many business owners can’t answer the question without considerable thought and some prompting. Not because they don’t know their business, but usually because they haven’t taken the time out to really understand what their best customer “looks like”.

If you are looking to grow or strengthen your business and maintain your success, you should really be considering the answer to this question. We all know that 80% of our profit comes from 20% of our customers and given that fact, wouldn’t it be great to replicate that 1/5th and make it 2/5th’s or even 3/5th’s ? Imagine the strength and resilience within your business if this was the case.

So, the next time your sat enjoying your morning coffee considering the day ahead, why not spend that time thinking about your best client.

  • How often do they buy from you?
  • How much do they spend with you?
  • Are they the ones where you realise the most profit?
  • Do they refer you to their contacts?

When you’ve identified this customer, the next step is to go out a find 1, 2, 3 or more of the same. Much easier said than done, I hear you say.

“I don’t have the time, I’m not sure where to start looking and if I did, I don’t have the time.”

That’s where we come in. We will spend time researching on your behalf where to find and meet these potential new customers. We will use our existing network of connections to identify and introduce you to the people that you want to be working with.

Our flexibility is one of our great strengths and we can tailor a support solution that fits with your business needs.

Don’t let you competitors beat you to that new business, contact us on 01922 494 318 or email us at info@saligent.co.uk and we can discuss your aspirations.